At the heart of the joint venture between Modam Concept Store¬, with the mission to elevate design to its rightful cultural position within society, and Maryam Majd Art Projects (MMAP)— a curatorial platform committed to promoting Iranian Contemporary Art by fostering the development of innovative art projects— lies a shared vision of cultural enrichment and intellectual engagement. As both Modam and MMAP are driven by a passion for elevating the cultural discourse surrounding visual arts and design, this collaboration marks a significant convergence of the two realms that, while distinct, share profound similarities in their creative processes and cultural impacts.