Content is perhaps the primary tool for presentation and marketing in any art business, as well as every manifestation of a program or event. Content creation serves as the backbone and essence of curatorial endeavors and educational innitiatives. In this regard, the content created becomes the basis for creating a larger body of literature across various contexts, be it exhibitions, publications, or research.

At MMAP, while content creation, translation, and editorial work are essential for building upon existing literature, the creation of original and authentic content is one of the most important goals and activities. This focus leads to a stronger infrastructure that facilitates more efficient contextualization of ideas and raises awareness, both within the Iranian art scene and in the broader context of the international art world.